Charisma for all!

12 Jun

HBR: Charisma can be learned.

I vote, “Aye.”

Charisma is rooted in values and feelings. It’s influence born of the alchemy that Aristotle called the pathos; that is, to persuade others, you must use powerful and reasoned rhetoric, establish personal and moral credibility, and then rouse followers’ emotions and passion.

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